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Japanese-style 7-Eleven convenience stores are coming to the U.S.

7-11 Slurpee USA

It is famous for its egg salad sandwiches, and also has a variety of rice balls, bento boxes and hot drinks to choose from. Fried chicken nuggets 7-Eleven is also very popular, as is Ippudo instant ramen. With so many affordable and delicious options, it’s no wonder Japan’s 7-Eleven convenience stores are so popular with tourists. According to several visitors from the United States, 7-Eleven convenience stores here are known for their high-quality, fresh food, which is a far cry from their American counterparts. However, this may be about to change.

7-11 Slurpee USA

7-Eleven convenience stores in the US shift their focus

In the United States, 7-Eleven convenience stores will soon begin to focus on food and beverages and away from historically most profitable but declining revenue streams such as gasoline and cigarette sales. Wall Street JournalLast year, 7-Eleven stores in the U.S. sold more than $17 billion worth of food and beverages, about 24% of its total sales. That included 153 million Slurpees, 99 million slices of pizza and 315 million cups of coffee. Next year, the company aims to have private-label items, including food, account for a third of its sales. That’s up from a quarter in 2022.

7-Eleven will still offer Slurpees and hot dogs, but will also offer some of the fresher items seen in Japanese stores. To achieve this, the company in the U.S. has formed a partnership with the Warabeya Nichiyo Group, which develops and supplies bento, rice balls, side dishes and other popular products to convenience stores in Japan. 7-Eleven told Reuters in a statement: Business Insider The company is working with its partners in Japan to “introduce new products to U.S. consumers, such as teriyaki chicken rice balls, miso ramen, and sweet and spicy crispy chicken wings.”

Founded in 1927 as an igloo store in Dallas, Texas, 7-Eleven has been wholly owned since 2005 by Tokyo-based retail conglomerate 7 & i Holdings.

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