Dom Pérignon announces collaboration with new champagne

The legendary LVMH owns the champagne label Dom Pérignon invites Japanese contemporary artist Takashi Murakami to design labels and boxes for its 2015 wine and Rosévintage 2010 Champagnes. These designs feature Murakami’s instantly recognised smile with floral patterns (his signature style) that are on a black background. according to Press releasethese vibrant and dreamy elements reflect the “explosive power of life”.

Takashi Murakami is considered a blue chip artist because of his high demand in major international galleries and museums and has achieved outstanding, multi-million dollar results at auctions. His iconic super-flowing style and high-profile collaboration with luxury brands like Louis Vuitton have established his work as a globally recognized and continue to covetable asset.

Pursuing eternal

“Through my collaboration with Dom Pérignon, I want to express a kind of time travel,” Murakami said in the press statement. “My goal is to stay relevant for 100 or 200 years and go beyond time. When the label has become aged, I have gone, my kids have gone, and I hope that people in the future will reimagine 2025 in their minds when they see it.”

The project involves close collaboration with Vincent Chaperon, the chief winemaker at Dom Pérignon, which the brand sees as a convergence of “historical mastery and a ruthless pursuit of innovation.” Dom Pérignon achieved a parallel attitude between the artist’s Superflat style, which reshapes the creative process of visual language and labels in Japanese Ukiyo-e prints.

“Like Superflat, [Dom Pérignon] Refining meanings through constraints: Cut to essentials, just to expand them. Both Dom Pérignon and Murakami try to go beyond representation and operate through the senses, inviting to find slow rather than instant consumption,” the brand said.

Dom Pérignon and the History of Artists

The partnership is part of Dom Pérignon’s ongoing “Creation is a Journey to Eternity” series, which began in May. The series also works with a range of other high-profile characters, including actors Zoë Kravitz and Tilda Swinton, musicians Iggy Pop and Anderson .Paak, choreographers Alexander Ekman and Clare Clare Smyth.

The Murakami collaboration will also include an exclusive exclusive “Glowing objet d’Art” for later release.

Dom Pérignon has a long tradition of working with visual artists, paying tribute or collaborating since 2005 to figures like Andy Warhol, Jean-Michel Basquiat, Jeff Koons and David Lynch.

Murakami is not unfamiliar with the LVMH brand. He previously worked with Louis Vuitton in 2003 to design the famous “Mordor” series, and the Fashion House recently announced it would be reissue. Additionally, LVMH Chairman Bernard Arnault’s preferences, Louis Vuitton, reportedly owns at least eleven works in his collection.

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