Where to enjoy coffee in style

As one of the world’s leading fashion capitals, Tokyo is home to a variety of eye-catching fashion brand cafes. From simple coffee shops to thoughtfully decorated spaces, these venues blend hospitality and retail to create immersive experiences. Read on to see where Tokyo’s food meets fashion, including three of the city’s newest and most coveted cafes.

Prada Aoyama

Why are trendy cafes so popular in Japan?

Following the success of Pierre Herme’s Cafe Dior in Ginza in 2017, many luxury fashion brands have begun to incorporate high-end food and beverage products into their business models. Entering the restaurant industry offers brands an opportunity to expand their target audience through accessible “little luxuries” like Instagrammable desserts. The centrality of social currency on Instagram to consumer motivations essentially kills two birds with one stone – the cafe’s online exposure is free marketing and increases brand awareness.

While this marketing phenomenon is not unique to Japan, the country’s historical and cultural ties to food aesthetics may have contributed to the demand for visually-focused dining experiences. Cafe Kitsune Latte, with its photogenic logo in the shape of a fox, is by no means a descendant of elaborate kaiseki cuisine. However, the Japanese’s unique tendency to create and pursue eye-catching dishes is worth mentioning. From the complex floral fragrance Japanese confectionery From candies to Miffy-shaped pastries to the famously adorable Tokyo Disney food, Japan continues to create edible wonders, both traditional and modern.

Tokyo’s Best Fashion Brand Cafes

Pop-up store appearance, provided by Shixi News

1. Louis Vuitton x Murakami Cafe by Coffee Zingaro

Opened at Harajuku Cat Street on January 2nd. Louis Vuitton x Murakami Café celebrating the latest collaboration between the luxury brand and contemporary artist Takashi Murakami. it is located next to Pop-up store — The largest of seven locations around the world commemorating Murakami’s 20-year history with Louis Vuitton.

The event’s three designated spaces will showcase the latest collections and archival works, as well as digital installations and exhibitions. In the cafe, you’ll find eye-catching drinks like a matcha latte decorated with Murakami’s signature floral pattern. The cafe will be open until January 26th.

If you’re a fan of this artist, check out Nakano Broadway’s Coffee Zingaro. This colorful vintage gem was crafted by Takashi Murakami and company Take away diners.

le Cafe ami, provided by ami paris

2. Ami Cafe

Ami Paris’ first cafe event in Tokyo, originally scheduled for December 25, will now run until the end of February. Ami CafeLocated in a chic, sun-filled two-story space near Meiji Jingu-mae Station, its aesthetic is inspired by the atmosphere of a Parisian café and the set design of the Fall/Winter 2024 fashion show. Standard drinks like Americanos and lattes are available, as well as a variety of pastries, including “cruffins” – a croissant-muffin mix.

“La Rose” by Anne Sophie, courtesy of Ginza Six

3. Cafe Dior by Anne-Sophie Pic in Ginza

One of the most visited and innovative fashion brand slash restaurants, Dior cafe It was a huge success after opening in 2017 together with the now famous Ginza Six shopping mall. Since then, the cafe (which previously collaborated with Pierre Herme and Laduree) has been a staple at Six Ginza. it is Latest collaborators French chef Anne-Sophie Pic is the female chef with the most Michelin stars in the world. Prior to the opening of the Ginza store, the first Cafe Dior by Pic will open in December 2023 at Osaka Kansai International Airport.

new dior cafe menu Pic describes its vision as “a journey of hedonism and haute couture, where two universes with a common sensibility (elegance, savoir-faire and the pursuit of excellence) meet.” For the first time, customers can enjoy a salty creation inspired by the House codes of Dior A mixture of flavor and sweetness. Signature patterns such as Jouy calico, cannage and houndstooth are found throughout the dishes.

Cafe No. 75, courtesy of Onitsuka Tiger

4. Onitsuka Tiger Cafe 75

The Onitsuka Tiger Ginza red concept store has a striking exterior, with ruby ​​red floor-to-ceiling windows that dazzle the eyes. On the second floor of the store, visitors will find an equally eye-catching area— Onitsuka Tiger Cafe 75the popular sneaker brand’s first foray into the café scene. The moody seating area is decorated in black and gray, blending mid-century and contemporary aesthetics to dramatic effect. You can enjoy hand-brewed coffee, fruit smoothies, and original shaved ice made with seasonal ingredients.

Ralph’s Coffee Omotesando, provided by Ralph’s

5. Ralph’s

Ralph Lauren’s coffee chain is so popular around the world that it has now become an important brand in its own right. Its first location opened in 2014 on Fifth Avenue in New York City and is beloved for its retro charm, delicious drinks and cozy atmosphere.

Ralph’s has several branches in Tokyo, but Omotesando store Particularly gorgeous – although often very crowded. It’s connected to the multi-story Ralph Lauren flagship store, a must-visit for fans of the preppy brand. Each area of ​​the store is carefully decorated according to theme, just like a museum, creating a unique browsing experience. At the cafe, try Ralph’s signature hot chocolate.

Provided by Qingshan Fox Cafe

6. Fox Cafe

Cafe Kitsune, like Ralph’s, has an identity outside of its parent fashion house—in this case, it’s “Paris meets Tokyo” brand Maison Kitsune. This trendy coffee shop chain, with locations in cities including Paris, Tokyo, Kyoto, Seoul, New York and Shanghai, combines the intimate atmosphere of a small coffee bar with simple, modern décor.

Castle Peak Location It’s particularly beautiful and spacious, with golden velvet sofa seats, bamboo walls reminiscent of Japanese screens and warm lighting. It’s on a quiet street in a neighborhood lined with boutiques, making it a peaceful place to stay while shopping. Try the cafe’s seasonal lattes: they often feature charming art in the shape of the brand’s signature fox.

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