Japan’s new “Matcha Pizza” pushes the limits of matcha

It is sure to bring Italian and Japanese ancestors to the graves, Pizza Hut has teamed up with long-established tea brand Gion Tsujiri to release its first ever matcha pizza. Described as “a new type of Japanese sweet pizza”, the handheld dessert pizza will be available on October 26 at a nationally selected Pizza Hut location.

We’ve seen matcha pizza before, but the ingredient lineup of this cake does see the cake as the weirdest combination of sweet and salty. The pizza consists of matcha sauce, Shiratama Mochi Balls and – Gasp – Mozzarella cheese, sandwiched between crispy matcha dough and sprinkled with red syrup.

Officially named “Handy Melting Magta Shiratama Kuromitsu”, Crepe-like pizza released alongside Pizza Hut’s fall Tsukimi Pizza. Tsukimi, Japan’s annual viewing festival Celebrating the harvest moon and seeing a range of limited edition foods offered by various brands. These tend to use autumn ingredients such as chestnuts and sweet potatoes. The most common example is Tsukimi Burger, starring the egg beside the sun like a full moon.

Provided by Pizza Lodge

Who is this?

If this matcha pizza is launched in western countries, it will immediately burn with cultural occupation and gi heads. However, the fact that it is conceptualized by Pizza Hut Japan, apart from Gion Tsujiri, one of Japan’s most famous and respected tea producers, has a history of 800 years, gives legality.

Matcha Kit-kats have been everywhere over the past two decades, with Japanese manufacturers and restaurants infusing food, drinks and desserts, and the flavor of Matcha is rarely discarded. Ujithe country’s tea capital is the most famous example of this combination – from the noodles and matcha beer of matcha to matgata takoyaki and Josa, the city’s products range from tempting to plain no interest.

While Japanese consumers famously enjoy season-themed food releases, the recent influx of goodies and experiences with gun-themed themes seems to be more for global audiences than Japanese consumers. Or, at least, this is a phenomenon that is largely affected by the rapid rise of Matcha cultural capital.

After all, the country is in progress Matcha shortage It is mainly due to large-scale purchases by foreigners that few people find local matcha lattes at home. In a sense, the artificial nature of the recent invention of matcha-based invention reflects the tea’s new digital fan base: novelty and visual appeal, even more important than actual taste.

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