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Futehodo named Japanese buzzword of 2024
fortehodo Named Japan’s catchphrase of the year. This is a shortened version Futekisetsu ni mo Hodo ga Aru! (Extremely inappropriate!) is one of the most popular Japanese dramas of 2024. The show’s protagonist, Sadao Abe, won the award earlier today at a ceremony in Tokyo’s Chiyoda Ward. This is the first time in 11 years that a drama-related word has been selected for the grand prize. In 2013, “baigaeshi” in the TBS Sunday drama, meaning “double return” Naoki Hansawa and “jee-jee-jee” in the NHK drama it protectsare two of the four winners.
What is Futehodo?
This year’s winner surprised many. “Huh? What is Futehodo? I’ve never heard of it before lol,” one user on X wrote. “Honestly, I know everything there except Futehodo,” another user wrote. The show, which aired between January and March, is a comedy about time travel. Ichiro Ogawa (played by Abe) is a foul-mouthed physical education teacher and a single parent who has raised his daughter alone after the death of his wife. He travels through time and space from 1986 to 2024. Sociologist Sakae Sakae (Yoshida Hiroshi) and her son go in opposite directions.
Other buzzwords in the top 10:
Bling-Bang-Bang-Born: Hip-hop duo Creepy Nuts’ song “Bling-Bang-Bang-Born” became popular in Japan and internationally through the “BBBB Dance” internet challenge.
Moe Dessau: This phrase means “I’ve heard enough” or “Okay, okay” and is used frequently by Goto (Pierre Taki) in the hit Netflix series Tokyo Hustlers.
50-50： In October, Shohei Ohtani became the first player in MLB history to hit 50 home runs and 50 stolen bases. His 50-50 ball sold at auction for more than $4 million.
Japan Xiangluo: Meaning “past middle age,” it’s what the Japanese equestrian team called themselves after winning the country’s first medal in the sport since 1932.
Meigen ga Nokosenakatta： After Haruka Kitaguchi won the javelin gold medal at the Olympics, he became frustrated because he couldn’t come up with the right motivational phrase.
Pujin Mengdai: A bribery scandal hit the headlines this year after the Lib Dem faction was found to have underreported ticket sales for a fundraising party.
singer: This is the word neighborhood. However, among young people, it is now used to refer to groups with something in common, such as “shizen kaiwai”, a reference to people who post natural photos on social media sites.
Shen Shiping: On July 3, Japan launched new banknotes with the new faces Kitasato Shibasaburo (1,000 yen), Tsuda Umeko (5,000 yen) and Shibusawa Eiichi (10,000 yen).
Howai Toanken: Howaito anken translates as “white job” and is basically a euphemism for yami baito, which means part-time, shady work that often leads to illegal activities.
