Duolingo comes under fire after “AI-First” announcement
Duolingo has Announce A major strategic shift – it goes all out. The language learning app has launched 148 new language courses, more than double its previous products. This includes a significant boost to Japanese learning, now available in all 28 interface languages in Duolingo. Needless to say, the move has sparked a lot of online conversations about a language learning power.

A new era: Duolingo’s AI-first strategy
Duolingo CEO Luis von Ahn announced in a publicly-company-wide email that the company is moving to the “AI-First” approach. This strategic repositioning puts AI at the center of Duolingo product development and user experience.
The most striking aspect of this achievement is the speed of development. As Von Ahn points out, “It took about 12 years to develop our first 100 courses, and now, in about a year, we are able to create and launch nearly 150 new courses.” Of course, this dramatic acceleration is directly attributed to the company’s investment in AI technology.
For Japanese learners, this extension means that access can be greatly improved. Speakers in all 28 supported user interface languages are now available to Japanese, opening up languages to more than one billion potential learners around the world. This includes allowing Japanese to access Japanese in Spanish and Portuguese, 15 European languages, and Latin American languages including Korean, Mandarin, Vietnamese and Hindi.
Mixed reaction
The announcement held a major discussion on LinkedIn and other social media platforms, responding from excitement to a focus on the future of language learning.
Some industry professionals expressed enthusiasm for AI’s potential to enhance language education. One commenter pointed out,It’s not about adding features, but about redefining the scale, accessing and customizing. This transformation turns AI from a buzzword to the backend of global education global equity. ”
But the most intense reactions revolve around specific points about employment policy announcements by Von Ahn, notably duolingo will “gradually stop using contractors to do what AI can handle,” “AI use will be part of what we look for in hiring,” and “AI use is part of our performance review.”
These views have aroused the anger of many commentators. One user pointed out the obvious contradiction in the Duolingo approach, noting: “Note that this is Duolingo, which relies on human humor to develop its social media presence. Language is the most artificial trait of human beings, is it replaced by AI?”
Another user expressed his intention to boycott and commented: “Scary. We will only support companies that support real people, [and] Not robots and AI. ”

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