Industry Trends

Common Categories Of Pleasure Products


In order to better understand the complete picture of pleasure products, Dr. Ruan Fangfu, a Chinese sexologist, held the first Clinical Sexology Training Course in Thailand, Bangkok in April 1995. He introduced the concept and classification of pleasure products, dividing them into three major categories.

The first category is “Sexual Medical Devices,” which are used for patients with sexual dysfunction and are considered therapeutic devices.

The second category is “Sex Toys,” which are used to enhance sexual stimulation and pleasure in general. They come in various forms, and their popularity and acceptance vary across different countries and cultures.



The third category is “Multi-purpose Sexual Aid Devices.” These products can be used for both therapeutic and compensatory purposes, as well as for sexual pleasure. Therefore, they require careful analysis and differentiation. For example, inflatable female and male sex dolls can be used by individuals with disabilities as a substitute for a sexual partner. This serves as a compensatory measure with medical and healthcare significance, and should be supported and developed accordingly. It is important to differentiate such devices from traditional sex toys and treat them accordingly.

In today’s society, the production and sales of pleasure products have become a well-established industry. A new trend in modern clinical sexology is to transfer many sexual aids with therapeutic value from adult stores to sexual therapists and specialized institutions in sexual medicine. These aids are promoted for medical and healthcare purposes to improve the effectiveness of sexual therapy. This shift aims to address the limitations of solely relying on talk therapy and to provide patients with immediate and tangible results using sexual medical devices. The goal is to facilitate a rapid and complete recovery from sexual dysfunction.


A massager, also known as a “vibrator,” is a device shaped like a phallus and can be referred to as a “vibrating massager.” It comes in a variety of styles, made from soft materials that mimic the hardness of the human body, as well as those made from hard plastic. The shapes range from resembling a peni to a round ball. Some have a smooth surface, while others have textured surfaces or include clitoral stimulation features. There are models that operate using batteries or rechargeable batteries. Additionally, there are massagers with adjustable speeds, those with a single speed, and some with interchangeable attachments.

Vibrators, as sexual toys, can be used to treat symptoms such as female sexual aversion or orgasmic disorders, premature ejaculation, and erectile dysfunction.

Kegel balls: Kegel balls are devices used by women to exercise and strengthen the sensitivity and flexibility of the vaginal walls, pelvic floor muscles, and the pubococcygeus (PC) muscles. The tightening and relaxing of the muscles in the vaginal wall can enhance pleasure during orgasm. Many women, especially those who have given birth, use Kegel balls to address issues related to vaginal looseness.


Bullet vibrator: A bullet vibrator is a small, egg-shaped sexual toy. Some are wired, while others are wireless. Wireless bullet vibrators often have a thin cord that can be used to remove the egg from the vagina or anus after use, as it could potentially get stuck inside. It is important to prevent any fluids from leaking out.

Bullet vibrators are commonly used to stimulate sensitive intimate areas. Placing a bullet vibrator on any sensitive area of a woman’s body can create intense stimulation. Generally, sensitive areas include nipples, areolas, neck, lower abdomen, inner thighs, armpits, and the back of the knees. When these areas are stimulated by a bullet vibrator, it sends signals of desire and arousal to the brain, leading to sexual excitement.

The AV wand, or wand vibrator, is also a type of sex toy. Initially designed as a teasing massage wand, it has gradually become a popular adult product due to its powerful functionality, attracting the attention of many women.


The overall design of a vibrating AV wand can be divided into a head for massage and a handle for holding and housing the remote control. Most AV wands are equipped with variable frequency settings, with the control device located on the wand body, allowing users to choose the appropriate vibration frequency according to their personal needs. The head of the wand can be adjusted to change the angle of the massage, and some AV wands even have interchangeable heads.

Nowadays, pleasure products have gradually become more open and transparent, no longer a taboo topic that people hesitate to talk about. More and more people are starting to explore and use these sexual toys to fulfill their own and their partners’ sexual desires, allowing their desires to be fulfilled.


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