3 Japanese products that make everyday life better

The newly opened Tokawa Asakusa, just a short walk from Sensoji Temple, aims to become a center of Japanese culture and crafts. In addition to the on-site cafe serving authentic cuisine Sencha Drinks and baked goods, it has a dedicated shop filled with hundreds of award-winning Japanese-made goods: homewares, cosmetics, traditional goods and souvenirs, food, clothing and more.

Each item is carefully selected for quality, beauty, craftsmanship and elegant packaging, aiming to enrich your daily rituals with the spirit of Japanese hospitality and tradition.

Here are three products that stand out.

Wa Nail: Japanese style nail art

Add sparkle to your numbers Shape memory nail stickers Flexy Wa Nail, an innovative nail tip with shape memory that was developed in collaboration between nail technicians and dentists. Durable and reusable, the tips soften when heated to follow the curves of your natural nails and harden when cooled, creating a gel-nail-like fit without any damage.

Wa Nail Tips also brings a strong sense of style, as the brand blends traditional Japanese craftsmanship with modern art. The reusable tip is secured with special double-sided tape or a skin-safe liquid adhesive and can be worn for up to three weeks, or changed daily to match your outfit. The long life of the product, coupled with the mass production method using metal molds, also makes it affordable. Japanese design, user-friendly performance, solid value: these tips are honed to perfection in every aspect.

Picture Tenugui: The Vibrant Art of Hand-Dyeing

Brighten up your home with vibrant graphic hand towels made using centuries-old techniques. Tenugui are traditional hand towels, but their modern uses go beyond practicality. Tenugui designs range from simple patterns to complex renderings of Japanese landscapes and are often decorative. This applies especially to Hamamonyo image hand towel Produced by Case Corporation and dyed using the Yokohama Nassen method.

Originally developed for Yokohama’s silk export industry, Yokohama Nassen’s intricate designs feature dozens of colors and templates, all applied by hand. This internationally renowned technology is combined with a proprietary bleached cotton fabric to create Hamamonyo picture hand towels. There are more than 3,000 collections, with new designs added every season. When framed, they make a beautiful conversation piece in any home.

Sui: Exquisite healthy dessert

“Iki” is a Japanese aesthetic that celebrates sophistication, intention and quiet sophistication. The Chinese character can also be read as “Sui”. Inspired by this spirit, Sui It is a healthy dessert brand planned by certified nutritionists under Fukura.Fukura. Its philosophy is simple yet profound: create “zero regrets” candy that promotes taste and mindfulness, respecting the integrity of each ingredient.

Made from specially cultivated brown rice, prized for its rich flavor and rich nutrition, the dumplings distill the vibrancy of the grain into balanced moments of indulgence and calm. No artificial sweeteners or preservatives are used; instead, a precise blend of natural ingredients gently regulates blood sugar levels and soothes the mind and body. By retaining the umami flavor of pure ingredients, the candy is both healthy and sophisticated. Sui brings not restraint but sophistication—a quiet indulgence, a quiet celebration of self-care.

More information

For more information about Tokawa Asakusa, please visit Follow our offline stores and store information in the personal center of the store homepage or website.