New Japanese skincare brand you need to try in 2025
The new year requires new skin care products, and the beauty world in Japan is full of hidden gems. Last year, I spent incredible time in research and testing products in Japan. From local neighbourhood pharmacies and high-end department stores in Tokyo to Okinawa’s glass ocean and wide rice fields in Fukuka, each place offers unique skin care products. Japanese skincare products stand out with their local ingredients, traditional craftsmanship and meticulous attention to detail. Although there are many pharmacies, the Japanese skin care scene goes far beyond the pharmacy – this article highlights the established favorites and is your upcoming brand again need Try this year.

Healthy village
Discover Healthy village It feels like discovering hidden treasures – brushing off the pieces of metaphor, I know I’ve discovered a new Holy Grail skincare brand. From the aesthetics of a brand to unique ingredients and the impact on your skin, a healthy village is a game changer In 2024 And it must try 2025.
The chemical and pesticide-free formula of the healthy village is carefully grown in Okinawa by iced coffee. Moringa, also known as the “Miracle Tree”, holds antioxidants, fatty acidvitamins and minerals that enhance collagen production, reduce fine lines and provide Anti-inflammatory and antibacterial benefits. Wonderful, Moringa products are suitable for people of all skin types. Whether you want to treat aging skin, acne-prone skin or sensitive skin, a healthy little village will forcefully restore the skin to its best self.
My personal favorites include Face oilrich in oleic acid (omega-9 fatty acids), macadamia oil, golden floral extract and damask rose oil. this Moringa balm It is a versatile balm that can be used for mild sunburn, rash, dry skin, lips, hair and nails. The other one is Moringa Kutcha SoapThis is a refreshing and gentle soap made from mineral-rich Okinawa sea clay.
You can find healthy village products Online The brand hosts a variety of pop-up events throughout the year.


suqqu
The word suqqu translates to “firm and upright power”, reflecting the brand’s motto expressed through a confident individual. The same philosophy extends to skin care – helps your skin stay tough under harsh conditions such as airplanes. Suqqu’s products are a must-have product you carry with you.
For skin glowing when landing, try opening – Apply normal skin care routine before ending with the first layer of Suqqu aquafons Water-adjusted gel. The water-regulating gel has a thick honey-like consistency, forming a protective layer that prevents it. Transdermal moisture loss although Protection and repair Skin disorder. One thing to note: Try not to ze on the shoulders of your neighbors, as they may wake up to the perfect imprint of the sleeves of dewy, open faces.
After making a bold impression, I had to try Suqqu’s Protecting sun cream SPF50+PA ++++. The protective day cream has a lightweight gel texture that smoothly slides, leaving a glowing, without casting finish. The delicate rose scent enhances and adds luxury to the app experience, but disappears in minutes, Make sure it never floods. Provides 80 minutes of sweat and waterproofness, and the protective cream also forms a protective barrier against pollen, fine particles and other environments Pollutantsit is a luxury option for those looking to splurge on SPF this year.
You can find Suqqu in the beauty department of most Tokyo department stores and in the Haneda airport terminals.


Tranquis
The summer in Tokyo is cruel. Going out is like walking into a sauna – jeans? forget it. Swap them for relaxing skirts or linen pants because the heat doesn’t wait. Just like the right clothes to survive the whole season, your skin needs the right care. Blue time period Tranquis My skin really saved my skin last summer, and by this summer – Tranquis is what I’m going to pursue.
Lightweight and suitable for sensitive skin, Tranquis creates products for products that are free of synthetic preservatives, fragrances, colors, mineral oils and alcohol. Prepared from 100% natural Blue tanning And organic CBD oil, the blue hour line has calming and anti-inflammatory effects on the skin, making it an ideal product for all skin types.
On a hot summer morning I wake up to 30 degrees of heat and I can only quickly splash a drop of water on my face before applying it BH Face Oil. BH Face Oil glides on my skin, rehydrating with a satin finish – the best part, no sticky residue. Included BH watering fog I kept it on the work desk and regularly opened my face during fatigue.
After a particularly hard work day, I would go straight to the refrigerator, crack the soda, and turn on the BH revitalization mask. This thin flake of biocellulose from coconut not only cools my skin, but is obviously redness caused by sunburn and UV rays. The smell of light in the blue time is different from anything I encountered – a subtle sweet, herbal mixture disappears after a few minutes.
You can find Tranquis in the Cosme Kitchen Store.


Linc Original Manufacturer
As the new year begins, it is an opportunity to reconnect with yourself and reconnect. If you want to make self-care a priority, Linc Original Manufacturer‘The new skincare collection offers some essentials worth exploring. Linc Original Makers’ new skin care range focuses on the deep roots of embellishment and perfume Provide deep hydration While enhancing skin disorders, go to the skin. Each product Prepared by Beautifully selected natural ingredients and treated with minimal heat to retain The beneficial properties of plants.
Facial cleansers are often ignored in skin care procedures, but as a first step (if you are a cleanser), it plays an important role (step 2). If you are not careful, the wrong face wash can peel off its moisture skin compromise Skin disorder. Double as clay facial mask, facial cleanser contains bakuhansekior barley – Reis Stone hold Moisturizing properties It can also absorb dirt from pores and remove dead skin cells. As a result, the wash lightened my skin and retained moisture, while its rosemary and citrus scent felt like stepping into a quiet space away from the weight of the day.
There is a similar sense of calm when applying clear facial serum. Before starting my skincare routine, open my wash basin drawer, dark green, smooth glass bottle, reminding you that it takes time to reconnect with yourself. Mixed with a mixture of nicotinamide, ceramide, vitamin C, rice bran, hyaluronic acid and birch sap, clear facial serum works gently to brighten your complexion, hydrate and balance your complexion.
By gently massage the light serum into the skin, it absorbs quickly and allows you to relax for a peaceful night.
You can find the original Linc Makers at their flagship store in Ikejiri or at a Tokyo department store such as Isetan sinjuku.

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