9 Unique Japanese Jewelry Brands You Need to Add to Your List

Fashion trends this fall and winter are leaning heavily toward statement jewelry—heavy metals, sculptural shapes, mixed stacks of gold and silver, and everything from handbags to belts and necklaces (Thank you, Chloé FW25). Pearls are also making a comeback, from the pearl necklaces on Chanel’s autumn/winter 2025 runway to fresh and unconventional interpretations of everyday ready-to-wear.

So if you’re looking for pieces that feel unique and interesting but don’t break the bank of high fashion, Japan’s artisan-led jewelry scene is a treasure trove. From boutique brands with brick-and-mortar stores to small-batch designer brands that only sell online, here are some standout brands worth knowing about.

ten.

ten. Feel like the quiet girl at the party who everyone ends up asking about her jewelry. The brand is known for its organic shapes, flowing curves and strictly austere style, but always with a soft playfulness. its heart shaped pieces and customizable number or letter pendants, and mixed metal The collection (925 silver, also known as sterling silver and gold) is particularly worth exploring and is easily stackable.

ten. It can be found in select department stores such as Lumine in Shinjuku and Takashimaya in Tamagawa.

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EM

em was founded in 1996 by Eijiro Nakatani and Masayoshi Tobita, always adhering to the concept of “creating happiness”. Their universe lives in two worlds: in Silver, where imaginative designs, cubic zirconia and pearls take center stage;

The brand’s playful side lies in Pearl bouquet heart ring From its latest holiday collection—an iconic piece that balances whimsy and elegance. Must see for yourself.

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them

Founded by Mihiro Sukawara, Loro focuses on bold, organic silhouettes—the opposite of sophisticated, but still incredibly easy to wear. Rings and bracelets can be matched seamlessly to easily create a personalized combination.

Thanks to parent company L’oro’s commitment to quality and rigorous inspection of jewelry, new products appear only a few times a month and often sell out immediately. The brand’s flagship store in Minami Aoyama is worth a visit, especially to see the latest collections,”my daughter’s toy box,” inspired by real toys owned by Sugawara’s daughter—rings, bracelets, and studs featuring schnauzer charms, teddy bear silhouettes, and more.

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Atida Sr.

Artida Oud combines bohemian jewelry with the elegance of the East and mysticism. The brand is beloved for its natural stones, textured metals and talisman-like pieces. Its birthstone collection makes a thoughtful personal gift, and “I AM” Donation Bracelet Each sale of these beaded beauties contributes 1,000 yen to projects in developing countries.

Look for Artida Oud at Lumine Yurakucho, Newoman Shinjuku or at its flagship store The Another Museum in Shibuya.

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Pauline Studio

Pauline Studio started out as a curated store, curating overseas brands such as Wolf Circus and Jenny Bird, but its in-house product lines, Original work by Pauline Studiohas become a favorite. Focusing on simple, essential forms, these Japanese-made pieces shine with soft character through subtle details and functionality.

Prominent suggestions include cross pearl necklace and baroque pearl braceletreinterpreting pearls in a refreshing, modern and quietly romantic way. Pauline’s Harajuku showroom also houses a delightful natural wine section called Wine Brothers.

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seventh house

Nanagu is for those who like sparkle but want to be subtle. Offering everything from earrings and necklaces to brooches and even shoe accessories, the brand’s signature looks are designed around mixed metals and gem embellishments.

One that stands out is Thinking series — A hanging, sparkling star pattern gives a festive feel without being seasonal. Nanagu has an appointment-only showroom in Yoyogi and ships worldwide.

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Brucum

Launched online in 2024 by Kotoka Izumi, Brkumo’s name is derived from the Esperanto word for “hug” and its brand philosophy reflects this warm, self-embracing energy. Brkumo’s philosophy of creating jewelry for yourself first was shaped by Izumi’s decade of personal evolution.

The result is a collection of thoughtful, nuanced designs in sterling silver and gold. The brand’s signet rings and Yan The (Swallow) series is particularly striking – the pieces feel intimate, symbolic and beautifully crafted. In addition to opening pop-up stores across Japan, Brkumo also ships around the world.

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meow jewelry studio

Headquartered in Kyoto, Mew Jewelry Studio was founded by Hong Kong jeweler Jessie Chan, whose creations are poetic and uniquely handcrafted. Each piece is crafted in Chan’s studio, giving the jewelry a soft, personal warmth.

Top picks include moss hairband, Which one Hoop earrings (customizable in various shades of Swarovski or Japanese cotton pearls) and delicate sweet peas The series captures the fluttering movement of sweet pea petals.

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Gach

Gakh is a dream for pearl lovers who want something unexpected. The brand blends refined craftsmanship with bolder, more experimental pearl forms—think oversized pearls on rings, asymmetrical silhouettes and intentionally unconventional pieces.

Highlights include surge ringin which a slender pearl spans two fingers, while short pearl necklacea delicate sterling silver chain is inlaid with an irregular and unique pearl.

Gakh operates primarily online, with occasional pop-ups across Japan.

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