Wicked Sensual Care Wins Three 2025 XMA Awards

Wicked Sensual Care, a leading brand in intimate wellness, is pleased to announce its nomination as a finalist for the 2025 XMA Awards. Resident sex educator and brand strategist Jessica Drake and senior sex authority Joan Price were each nominated for Sex Expert of the Year, while Jelle Plus won Sexual Lubricator of the Year Agent nomination.

“We are extremely honored to receive three nominations for the 2025 XMA Awards,” said drake. “I am extremely grateful to have been nominated as Sex Expert of the Year, and I am proud to share this recognition with my amazing team, whose talent and dedication inspire me every day. Sharing much-needed sexual health information is not only a responsibility, but A privilege because it has the power to transform lives, build healthier communities, and create a more equitable world. We would not be able to receive recognition like this without the overwhelming support of those who believe in our mission, and I would like to express my gratitude to all of you who take the time to do so. The encouragement and enthusiasm from those who nominated us means the world to me.”

Wicked Sensual Care’s first Simply® Eternal Brand Ambassador, renowned veteran sex author, speaker, educator and activist Joan Price, has been nominated for the company’s second time as Sex Expert of the Year. “We are delighted to see Joan Price receive this nomination, which is a well-deserved recognition of her outstanding work in the field of older sexuality,” said Drake. “Joan’s passion and expertise are unparalleled. Her The partnership with Wicked Sensual Care exemplifies our shared commitment to providing intimacy, richness, and deep fulfillment to seniors. Through her advocacy and collaboration, we have been able to elevate the conversation around sensuality in seniors and expand simple® Timeless. of influence, the product line aims to cultivate connection and enhance sexual health for people of all ages.” Their collaborative program includes a monthly Instagram Live event called “Your Body Is Changing,” featuring Drake and Pugh. Rice discusses topics related to sexuality and aging at the event, while answering pre-submitted questions and live inquiries from the audience.

Wicked Sensual Care Sexual Lubricant of the Year finalist Jelle Plus is an anal lubricant infused with natural relaxants and fortified with aloe vera, arnica, vitamin E, jojoba oil and clove extract. “It means a lot to us to see Jelle Plus nominated for Sex Lubricant of the Year,” said Drake. “We sincerely appreciate the support from our retail and distribution partners and loyal customers; it inspires us to continue developing resources and creating targeted products that make a positive contribution to people’s lives in the area of ​​sexual health and wellness.”