China’s adult products industry is a typical blue ocean path. It has the characteristics of high growth, vast space and dispersed competition. Secondly, consumer groups also account for a high proportion, with men and women accounting for about 60% to 40%. It is expected that in the next three to five years, adult products will usher in a golden period of development in 2020.
What is the profit margin for opening an online adult products store? What should I pay attention to before opening a store?
First, you need to understand the relevant laws, regulations and policies to ensure the legal operation of the store.
Second, it is necessary to focus on product quality and safety to gain consumers’ trust and reputation.
In addition, it is also necessary to pay attention to the changes in market dynamics and consumer demand, and promptly adjust business strategies and product structure.
China’s adult products e-commerce market has exceeded 70 billion and now accounts for nearly 7-3 of the 100 billion market, which is breathtaking. Adult products have already become one of the essential items in people’s lives, and their profits are almost huge.
The gradual increase in my country’s single population has also provided a huge potential consumer group for the adult products market. Therefore, from the perspective of the public market, opening an adult products online store is undoubtedly a potential entrepreneurial choice.
So what is the process of opening an online adult products store?
1. Account registration: Register a personal or corporate account on e-commerce platforms such as Taobao, Tmall, JD.com, and Pinduoduo to lay the foundation for later store openings.
2. Platform selection: According to the business strategy and target audience, you need to understand and comply with the entry rules of each platform, such as paying a deposit and submitting relevant qualification certificates.
3. Preparation of product information: Prepare high-quality product photos, detailed price and description information, and ensure that complete electronic documents such as business licenses, tax registration certificates, and health licenses are provided.
4. Find sources of supply: The quality of supply is the key to the success of online stores. It is recommended to find reliable sources of goods on wholesale platforms such as 1688 or on offline wholesale markets to ensure product quality and price advantages.
5. Decoration and promotion: Create personalized store design and enhance brand image. At the same time, use the promotion tools provided by the marketing platform to attract more potential customers.
The profits of most adult products can exceed 100%, and the profits of some popular products can even reach several times or even more than ten times. As long as you can choose the right products, develop a reasonable pricing strategy, and pay attention to the operation and management of the store, it is entirely possible to make considerable profits by opening an online adult products store.