Take it home without making a sound

Have you ever thought about the thrill of shoplifting, but hate the mundane side effects of being arrested and jailed? If so, then “theft-toh-” (in Japanese, “theft”) is your perfect event.

Literally, Kim’s unique experience event, that is, the recovery of the second round. The Thieves-ToH- will return to Tokyo in March this year, challenging participants to buy home products without making any sound. From March 13 to 16, 2025, TBS Akasaka Blitz Studio will transform into a tension-filled “stealable market” with more than 5,000 pieces available for snap-up. capture? A little noise, you are immediately escorted out.

Thieves-toh-in 2024

The challenge of silence

Originally conceived by TBS Radio Show “Brain Theft” and hosted by Mono’s rappers Taitan and Shuuhei Tamaki, the first to-toh-event last year was a viral feeling. About 1,000 participants lined up for up to four hours, giving the opportunity to experience this unusual concept.

The rules are simple but disturbing: Enter the venue, choose the items you want to take home without making any sound. The site is equipped with more than 200 highly sensitive microphones, even encountering the slightest noise. Make a sound and your “theft” attempt is terminated immediately.

Each participant or group can complete their silence task in only 60 seconds. Time limits add another layer of difficulty to already challenging tasks – moving quickly without noise requires significant control and concentration.

Taitan’s advice to the participants was straightforward: “Come quietly.”

What can you “steal”

This year’s theme is “Snap-to-buy market” with chaotic products similar to the black market. The selection is impressive:

• Premium mattresses and pillows from brain sleep (approximately 70 pieces)
• About 5,000 used books provided by Value Books
• Over 10,000 bags of snacks including the popular Baby Star Ramen from Oyatsu Company
• Collaborative clothing project of loom fruit

Organizers suggest that other surprising “trophys” may be hidden throughout the venue, adding to the excitement of discovery.

For a group of participants, there is an additional strategic element – ​​larger projects require teamwork to successfully “steal”. If a team member makes noise and gets eliminated, others can still complete the task and take home the items they receive.

How to participate

Learn from the massive clues of the inaugural event, organizers have implemented a time period booking system to make the experience smoother. Tickets are available exclusively online starting from February 24, 2025.

Pricing varies according to group size:

• Solo participants: ¥1,000
• Two people: ¥1,800 (900 yen per person)
• Three people: ¥2,400 (800 yen per person)
• Four people: ¥2,800 (700 yen per person)

The event will take place from 1:00 pm to 8:00 pm on weekdays (March 13-14) from 11:00 pm to 6:00 pm on weekends (March 15-16) and end 30 minutes before the last 30 minutes.

Although warnedtickets for this year’s event were almost sold out. If you want to join, it’s best to mark your calendar next year.

A unique Japanese experience

What is particularly fascinating is how it transforms the concept of “theft” into a legitimate, rule-bound challenge. The event’s disclaimer specifically states that it “does not promote or tolerate criminal activities” but creates a unique blend of tension, skills and rewards in Japan.

The popularity of the event is partly due to its highly shared nature. The first iteration attracted celebrities who included the comedy duo Bakushō Mondai and other TBS broadcasters, all eager to experience the thrill of “theft.” The concept even gained recognition on the prestigious ACC Tokyo Creativity Awards in 2024, winning two categories, the first in TBS broadcast history.

For those seeking unusual Tokyo events this spring, this silent “theft” experience offers something truly unique. Remember – shush!

Tickets and other information

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