In a new coffee shop in Chelsea, the house features a single shot – love.
In the first round of the game that opened in late March, it was hoped to attract non-neighborhood New Yorkers and help them mix with free drinks, events, pool tables, public seats and a graceful staff who have been focusing on any flirting that makes them uncomfortable.
“This is my first place specifically targeting singles, and that’s cool,” said Danna Kahn, a 25-year-old podcast producer.
“You know everyone here is single,” she told the Post. “They will be open to talk and meet with me.”
The cafe was opened by the team behind the first round of the ME dating app, which has 300,000 existing users, of which about 50,000 are in New York City. It fits with the app’s design that forces users to set time and date places before starting online chat to avoid common messages and ghosts from larger dating apps. (Of course, users can still cancel the date after chatting on the app if they choose.)
Joe Feminella, 34, launched the app after being shocked by research last year, which showed that only one of 10,000 online dating matches in all dating apps led to live meetings.
“No wonder everyone hates dating apps,” he told The Post.
To make conference sales easier – cheaper – App subscribers pay $24.99 per month to get unlimited free coffee in the cafe. Those who aren’t on the app enjoy relatively cheap drinks – $4 latte, $2.50 drops of water coffee. Free Spike Seltzers are also sometimes offered and alcohol licenses are provided so that cafes can sell alcohol.
“We don’t want any reason not to go on a date,” a barista told The Post.
Sujey Diaz, a nurse living near the cafe, is a fan of the cafe and its methods.
“Trying to meet people you meet on the app will never go anywhere,” the 41-year-old single said. “Let us all go to a space and talk in person. That way, you can cut BS and then know, connect with someone and start from there.”
The cafe holds events about twice a week, such as live podcast videos and DJ Nights. Many are free, some are reserved for app subscribers.
The space is designed to celebrate and support single life. One sign outside says, “In group chat, bake perfectly like your ex.” Inside, the neon sign writes “Speak less, more dates” and “not only do data to be dataable, but data as f-k”, and there is a wall where singles can write down their red flags. Some of the releases include Broke, Snores, a man, a mom’s problem, road anger, and dislike animals.
Janny White Lion, 30, who lives in the neighborhood and is a municipal employee, said he has been single for 10 years and has just given up on the dating app when he passed by New Cafe. Now he is a regular, showing up twice a week with his laptop.
The lion said, “I will be able to approach four girls one day.” “Do you know how much that is?”
Cafe general manager Victoria Garcia said she often sees clients flirting and exchanging numbers, while some encourage peers.
She said: “I heard a stranger say to another stranger, ‘You’re going to find someone soon. You’re pretty.’
A few days ago, an old woman came in and told her that she needed to send her son.
“I said to her, ‘Oh, so they are single.’” Garcia said. “She said, ‘No, no, no, I don’t like their wives, so I need them to come to this cafe and meet other beautiful women.'”