“Nana” manga artist Ai Yazawa draws limited edition illustrations

Sapporo Beer has announced a surprising new collaboration with renowned manga artist Ai Yazawa, author of beloved classics such as Nana and heavenly kiss. Available in 350 ml and 500 ml sizes, as well as 12-packs, the limited-edition Ebisu beer cans will feature a special illustration of Yazawa Ai. These products will be available nationwide from March 3.

Ai Yazawa reinterprets iconic drink

Ebisu Beer has a history of successful artistic collaborations, having previously released two design collections featuring the work of Hirohiko Araki. The collections were highly praised for their modern interpretations beauty paintingor portraits of beautiful women, have been an iconic element of the Ebisu brand since the Meiji era.

The collaboration with Yazawa continues the tradition of refreshing these classic portraits for contemporary audiences. Her collaborative piece, themed “Start a New Life” and “A New Me,” incorporates delicate cherry blossom petals that symbolize new beginnings in spring.

Exclusive prizes and social media events

To celebrate the launch, Sapporo Beer has launched two unique promotions for fans and collectors. The first allows customers to win items specially designed by Ai Yazawa – an original design plate or an assortment box containing limited-edition beer cans – if they find the winning ticket among their purchases.

The second is a digital event hosted on X. By following the official account and forwarding the event announcement, participants will have the chance to win a box of 24 350 ml Yazawa Ai design cans.

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