McDonald’s Chiikawa collaboration sparks chaos and controversy

McDonald’s Japan releases highly anticipated Happy Set (Happy Meal) Work with the Popular Character Series chiikawa On May 16, it sold out in just two days.

This collaboration features exclusive Happy Meal Toys, chiikawa Role wearing McDonald’s staff uniform. The first wave of toy releases – including McDonald’s cup-shaped pen holder with the nominal character Chiikawa, a plastic calendar with character Hachiware, a small container like Usagi, a pancake similar to Usagi and a rolling car, and is scheduled to run from May 16 to May 22. statement On May 18, the sale ended prematurely as most restaurants sold from Happy Meals were much earlier than expected.

While fan madness usually doesn’t cause a double appeal during the new merchandise release date, this special occasion has sparked controversy as viral social media posts show that allegedly happy meals in kraft bulk can only be purchased limited edition toys and resell them in the markup.

Chiikawa Fever Sparks Chaos

The promotion immediately turned into a messy event. one X Posts From the release date, an anonymous depiction of a supposed cater worm holding a bag of giant chicava toy boxes. The text translated “From a C country…” – Terrorists were carried out for the fun prizes that children and fans enjoy.

Below the post, the comments are filled with similar discriminatory sentiments. The highest comment on this post, with 169,000 views and 2,600 likes, recommended implementation kyokujitsu-ki Remarks like the rising sun flag of imperialism or “Long Live Japan” were included in the product packaging to discourage China’s resale. Another user angrily pointed out how these people were “anti-Japanese, but wanted Japanese products.”

McDonald’s “Chiikawa & Minecraft” Happy Set sold out on the same day because of a large purchase from Chinese dealers. The content of the Mac fell on the floor, what did he think of food? Even in the fight against resale, a series of high-priced lists were held at the flea market and were angry at buyers.
Chiikawa’s official website announced that the sale has ended.#back to China　#isisa. pic.twitter.com/lodzchept6

– Noumania Ganeikou (@freeall_protest) May 18, 2025

Tension and frustration throughout the weekend. other postal More than 16 million views were played on X. The video shows a McDonald’s restaurant overspending, with happy meal bags covering the surface of each counter. The text claims that the scalper placed a bulk mobile order, snatched the coveted toys from the takeaway bag, and then gave up the order. Toys cannot be purchased by themselves, so customers must purchase meals to receive them chiikawa Toy. As food continues to pile up, some even spill over the floor, McDonald’s employees seem to be forced to dispose of some of the myriad unedible meals.

Many users reposted videos of food trays being thrown into the trash, an X post with 24 million views, making the narrative of Chinese dealers permanent “destroying childhood traditions.”

Although unverified allegations and phobia continue to ramp up in the chaos, other users submitted via X’s user add disclaimer “Add context” There is currently no evidence that kraft paper is of origin in China, or that all the happy meals in viral videos are for large orders of toys only.

Although McDonald’s policy restricts four happy meals per guest, it seems to be ignored very quickly. Toys immediately started appearing on resale sites like Mercari, with its original retail price of about six or seven times. Some lists raise their mark to coveted levels, such as the full set of four toys. Happy meal starts at 510 yen.

Prepare for the upcoming second round

To their frustration, fans of Chiikawa and friends’ toys who were expecting themselves announced that the first wave of the series had been suspended prematurely. The official statement thanked customers for selling well beyond initial expectations, but did not mention any weekend disputes related to food waste and yellow dizzy loopholes.

The second part of the collection version is still scheduled for May 23. The second wave features new exclusive toys including Chikava memos, Hachiware camera, Usagi sticker dispenser and Momonga pencil cap.

The second round is intended to run through May 29, and although based on the previous version, that doesn’t seem to be the case.

Kawaii Empire of Chiikawa

chiikawa Originated from the online comic series, mango Known as Nagano. The series is named after the main character Chiikawa (translated as “little and cute”) and has a daily adventure with friends like Hachiware, Usagi, Kurimanju and Furuhonya.

The printed version of the series currently has 7 volumes, with a total of 2.7 million copies sold. In 2022, the animation studio Doga Kobo’s animation TV adaptation premiered Fuji TV. 260 episodes have been released so far.

Fans of the series often quote their love for Chiikawa’s relevance – the series explores friendship, the theme of growth, and the daily struggles that come with it. Chiikawa’s failure and persistent durability caused viewers who experienced similar obstacles.

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