Ed Sheeran is in ‘Oh! Ed! ‘

Tokyo has seen some weird collaborations over the years, but that might put the cake on the cake: Ed Sheeran officially partnered with the Ohio Line. Why? Because “Edo” sounds like “ed”, and the iconic magenta of the train line is the same as Ed Sheeran’s new album Play. Literally. Welcome to “Oh! ed!” – A month-long stamp, train, merchandise and Ed Sheeran’s face on the Russian line.

oh! ed! Museum trains, stamp gatherings, merchandise, etc.

From September 8 to October 20, the Oedo series will be integrated with Ed Sheeran. Digital stamp gatherings will be held on six sites where participants can scan QR codes to collect digital stamps. The Pokémon stamp assembly is cute, but at the end of the stamp assembly, you don’t catch Pikachu, but instead you get a clear folder on it with Ed’s face on it. Once you have collected all six stamps, you will also have a chance to win a non-retail t-shirt (prompt the footsteps of distant die-hard fans).

Then there is piècederésistance: Oh! ed! The museum train, the entire 8 Sheeran verse verses rolled like Ed Sheeran Lore of a mobile gallery. Each car has a different theme. Car 1 covers his humble beginnings, Car 3 is the paper for his new album Play Car 7 is a quiz style car where you can also earn a PhD in Education.

If not enough, fans can buy items throughout the campaign: T-shirts, towels and keychains and the Oedo Line logo are converted to “Ed” (a kind of genius who doesn’t want to lie) and take it home as Sheeran Subway Memorabilia. Oedo’s official all-day pass is now also a collector’s product for album covers.

Play: The reason for this miserable defeat

Of course, without Sheeran’s new album, none of these exist Playdown September 12. Complete the era with mathematics as the theme (+÷= –), Ed returned to his foundation. Play His Irish folk roots, the global musicality from countries such as India and Persia, and the more worry-free energy drawn from his experience.

To celebrate, Ed himself blessed Tokyo Happy news: “I’m glad this collaboration could happen, and I hope everyone loves it.” Of course, he certainly is-but I’m not sure if he would imagine his record turning into a subway car museum where daily commuters would stare blankly at their office work.

Still, it’s undeniably perfect: a city that once gave us Godzilla, AKB48 and the new Zhuku Robot Restaurant now offers us the subway of Ed Sheeran. Congratulations, Tokyo has had another strange brand campaign.

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