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Exclusive | ‘Corporate Girls’ Desperately Need ‘Hallmark’
She works in a glass tower. He works with his hands. Cue love story.
Wall Street’s power suits are being crushed by steel-toed boots.
This winter, more and more high-achieving urban women are ditching cubicles, KPIs, and Slack notifications for something straight out of a wintry Hallmark movie: blue-collar boyfriends with calloused hands, pickup trucks, and jobs that don’t involve an Outlook calendar.
Think less about “circling back” and more about “I’ll fix this.”
The trend, dubbed the rise of real-life “iconic hunks,” has business women in and around New York City swooning over men who look like they stepped off the set of a small-town rom-com: rugged, charming, and blissfully unconcerned with office politics.
It’s the energy of “Sweet Home Alabama,” minus the Reese Witherspoon love triangle and thrown in more Carhartt winter wear.
Women openly romance their lives with construction workers, electricians, farmers and mechanics, posting videos on social media that feel like the opening montage of a TV romance.
One expert says the attraction is not a return to 1950s gender roles, but a relief.
“I don’t think these women really want to go back to traditional gender roles. I think they just want to take a little weight off their shoulders and feel like someone is looking out for them,” sociologist, speaker and founder of the Center for Courageous Intimacy, Dr. Jennifer Gonsaules, told The Washington Post.
In pop culture, fantasy has gone mainstream: Bella Hadid unexpectedly dated a cowboy, Lana Del Rey married the “canonical” Alligator Swamp guide.
In a real-life Hallmark twist, former Los Angeles marketing executive Karinna Dvorsack recently opened up about how she moved back to her hometown in Massachusetts last year and fell in love with AJ Fish, a former kindergarten classmate with “crazy dimples” who he admitted he had a “big crush on” throughout elementary school.
“We met at the right time,” Dvorsak told the Cape Cod Times of their rekindled romance. They plan to get married in August 2026.
Is it any wonder that there are countless discussions about whether the modern woman secretly desires a quieter, more “traditional” life, or is it just a man who knows how to use his hands?
“My favorite love trope: the busy corporate woman and the domesticated blue-collar man,” one couple captioned a recent viral video, adding that she’s “deeply obsessed” with her stray boyfriend, while another single wandering the streets of New York said she’s “looking for: a small-town boy,” sharing: “Being in Midtown makes me feel like a burned-out corporate heroine in a romantic comedy who needs to discover the true meaning of love. Christmas.”
One woman named Jenna even chronicled her own surprisingly true rom-com story, from being a “former company girl” to moving back to a small town home after a divorce, and eventually falling in love with her brother’s “blue-collar best friend” who was also her ex and “soulmate,” with whom she reconnected and fell in love all over again.
On Monday, she revealed they planned to get married in five days. She even pitched the episode directly to the network, tagging it: “Hallmark Channel What do you think?”
Call it a backlash against burnout, a rebellion against corporate dating, or just seasonal flannel cuffs—but the Hallmark boyfriend is having a blast.
For many women tired of glass ceilings and dating apps that feel like job interviews, the appeal is obvious: fewer emails, more drudgery—and a love story that requires no PTO.
Relationship experts say this fantasy has nothing to do with flannel and everything to do with fatigue.
Sociologist Gunsaullus told The Washington Post, “Very high-achieving women still disproportionately bear the burden of relational labor — the emotional and cognitive aspects of their lives — even when they are in a relationship.”
“I think there’s a part of it that represents female burnout.”
She likens the obsession with Hallmark men to another cultural phenomenon fueled by exhaustion.
“Part of the appeal is decision fatigue. Women are tired of making decisions, and they want someone who gets them, understands them and prioritizes them,” Gonsolus said.
question? Perfect fantasies don’t always match real life.
“These people represent a break from all that – which is, of course, just a fantasy,” she added.
Dr. Shamyra Howard, LCSW/CST, AASECT certified sex and relationship therapist at We-Vibe, agrees that the trend is becoming less about romance and more about supervision.
“One of the reasons many women who work in companies are attracted to blue-collar men is because it feels like a relief,” Howard told The Washington Post.
“Corporate life requires constant performance, decision-making and emotional control. Many women are tired of being ‘on’ all the time.”
She said Hallmark Boyfriend represents something deeper than pickup trucks and tool belts.
“It’s not about flannel or country living. It’s about longing for ease, security and an easy rhythm after years of hustle and bustle,” Howard explains.
“I think it’s a desire for nervous system regulation. Everything is so fast-paced now and people’s minds and systems are overloaded. Finding a partner who brings peace, clarity and serenity is a dream,” she added.
But Howard warned not to confuse escaping with compatibility.
“Career-oriented women tend to be on the go all the time and need to be aware of burnout,” she says. “When you’re exhausted, escape can seem like a desire,” Howard said.
“If your career is important to you, make sure you’re not looking for a partner to save you from a life where you just need better boundaries and more fun.”
Both experts stressed that the Hallmark finale would not have had a two-hour runtime in real life.
“Regardless of zip code, real relationships still require communication, compromise and emotional work,” Howard said. “Enjoy the idea, but keep it grounded in reality. Choose the people, not the storyline.”
As Gunsaullus says, the real takeaway is not about the town, but about self-reflection.
“The big question for women is what does this mean emotionally: Do you need a break, a reduction in stress, or do you need a partner who can really step up and meet you where you are?” she asks.
