Meet Daizou: Daiso’s cute new mascot

Daiso calls itself a “expensive price paradise” where you can find almost everything you might need at an unparalleled price, and even more, usually for just 100 yen. From everyday household essentials to collectibles, stationery, pet supplies, snacks and other trinkets you don’t even know you need, Daiso develops over 1,200 new products a month that has been the primary solution for affordable shopping since its first store opened in 1987.

Now, another new face has been added to the brand’s list of exciting products: Daizou – a cute and happy elephant who loves to find good and cheap items in specialty stores.

Global Design Manager Tatsuru Yanagihara (left) and Daiso Ambassador Yumi Takagi (right) officially unveiled Daizou at the Arcakit Kinshicho Shopping Center.

Meet Dazang

Japan’s mascot industry and fan clubs are booming, with nearly 300 mascot characters participating in the competition recently Yu Rusi National Championships and estimated to be thousands of regional championships Yulu Keira mascot.

Daizouits name comes from Daiso and meeting (Elephant meaning in Japanese), selected from 392 mascot design submissions. Elephants were voted on by domestic and international staff from 27 operating countries in Daiso, and after a year-long rigorous development process and defeated 10 other potential characters in the final round, the elephants became the winner.

Let me introduce the mascot: Daizou is a friendly elephant, 100.3 cm tall and weighs 100.3 kg – of course there are 100 elephants to match the one-coin price of Dazou. Daizou’s birthday is December 5th, and the elephant’s hometown is Hiroshima Prefecture, and the company’s headquarters is also there. The character’s hobbies include traveling and browsing the Dachuang store. Dazang likes to eat apples and carefully peeled chestnuts. In an effort to actively promote the company’s global expansion, Daizou has recently started learning English.

Design details

Daizou incorporates many elements of his beloved Daiso into his design. The striking ears of the elephant not only match the brand’s purple-pink palette, but also create a “D” shape that reflects the mascot and the company’s initials. Daizou also carries a D-shaped crossbody bag to store all his coins and purchases.

The character adopts an upward arrow pattern in the Dachuang logo. As their company profile explains, three stacked arrows represent a strong commitment to enhance lifestyle through product and store appeal.

Daiso Ambassador Takagi Yumi displays Daizou’s official merchandise.

Daiso Ambassador Takagi Yumi displays Daizou’s official merchandise.

Dazang peripheral products, etc.

In honor of the birth of Daizou, Daiso stores participating in the event in Japan will receive stickers with mascots printed on them. In addition, exclusive Arcakit Nishicho Shopping Center At this location, customers can take photos with life-sized elephant statues and buy elephant merchandise such as plush toys and keychains before other stores.

Daizou even has its own Line seal, available in the Message Application Offline store.

It’s a miracle for a brand as large and iconic as Daiso. But with other 100 yen stores launching their own representative mascots—such as Can Do’s Wan Dog—we may soon have a large group of budget partners.

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