Tourist visits to Japan will reach a record 36.8 million in 2024

Data released by the Japan National Tourism Organization (JNTO) on Wednesday showed that Japan received 3.49 million tourists in December, a record high in a single month. In 2024, China’s tourism industry will hit a record high, with the total number of inbound tourists reaching 36.87 million in 2024, an increase of 47.1% from last year’s 25.07 million. exist these coasts. The previous annual record was 33.4 million set in 2019 before the COVID-19 pandemic. The number of foreign tourists in Japan last year exceeded the 2019 total within 11 months.

Japanese tourist spending hits record high Will reach 8.14 trillion yen in 2024

Topping the list were South Korean tourists (8.82 million), followed by Chinese tourists (6.98 million) and Taiwanese tourists (6.04 million). The largest consumers are Chinese tourists, who reportedly spent 1.73 trillion yen. This accounts for more than 20% of the total amount of 8.14 trillion yen. Breaking through the 8 trillion yen mark for the first time yes Much higher than the historical record of 5.31 trillion yen set in 2023. The largest portion of spending last year was on accommodation (33.6%), followed by shopping (29.5%) and dining (21.5%). Tourists spend an average of about 227,000 yen per person.

Japan’s weak currency has partly fueled the spending boom. The yen was short last year Weakened to 16For the first time in 34 years, the exchange rate against the US dollar was 0. The number of inbound flights from countries such as China has also increased. The increase in tourist numbers is good news for Japan’s government, which has set an ambitious goal of attracting 60 million foreign tourists per year by 2030. Still, many worry about overtourism, as tourists often flock to the same cities and locations.

Kyoto to raise accommodation tax in 2026

One of the most popular destinations is of course Kyoto. On Tuesday, Mayor Koji Matsui announced that the city plans to increase the accommodation tax for people staying in hotels and other accommodations starting in March 2026.e Cost ranges from 6,000 yen to 19,999 yen Will increase from 200 yen to 400 yen. FOr the accommodation fee is between 20,000 yen and 49,999 yen, The tax will be from 500 yen to 1,000 yen. The accommodation fee for stays of 50,000 yen or more will increase from the current 1,000 yen to 4,000 yen. If the accommodation cost exceeds 100,000 yen, a tax of 10,000 yen is required.

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