Sanrio partners with Zoff to launch Kawaii eyewear collection

Zoff just released the cutest new line of eyewear and accessories in collaboration with Sanrio characters Cinnamoroll, My Melody and Kuromi. This is the first collaboration between Zoff and Sanrio. The series depicts all characters wearing glasses, bringing a kawaii style to the eyewear experience.

Each character comes with 12 types of glasses, five types of sunglasses (including three network-exclusive designs), and four accessories. With its expected popularity, Zoff x Sanrio Only one item of each type is available for sale per person. Zoff is also hosting a variety of special events and gift drives to celebrate the new series.

Here’s everything you need to know about the new version.

Cloud Nine Style with Cinnamon Rolls

cinnamon dew design Inspired by a puppy (yes, he’s a puppy) blue and white color palette and cloud pattern. The frame features a Cinnamoroll print, scalloped edges and metallic accents that echo the character’s shape.

Sunglasses include models with removable frames and Zoff’s convenient “day to night” transition lenses. Parts of the design feature blue accents to match Cinnamoroll’s signature color. All glasses and sunglasses come with matching Cinnamoroll case and cleaning cloth.

Also pick up some accessories for your new glasses. this Plush mascot cleaner A lovely new way to remove smudges and debris from your lenses.

My melody is sweet overload

My melody lineup Just as sweet and rosy as she is. Models drew inspiration from Bunny’s pink and white color palette and her favorite bow. Designed with My Melody print, pink gradient and heart embellishments.

The sunglasses also come in a variety of styles, including removable frames and pink transition lenses. All glasses and sunglasses come with matching My Melody case and cleaning cloth.

If you want to replace, you can choose a premium case. this fluffy glasses case A cute way to transport your glasses, they feature a plush design, embroidered details and a heart-shaped carabiner.

Embrace your inner rebel with Kuromi

Kuromi’s collection features black and purple tones, with Kuromi prints and metallic accessories inspired by her pointed hood. The sunglasses design includes removable frames and purple transition lenses. All glasses and sunglasses come with matching Kuromi case and cleaning cloth.

Pick up Kuromi’s Die Cut Cleaning Clothwhich features an exclusive print of Kuromi rocking her new glasses.

Events and Giveaways

To celebrate the launch of the new series, Zoff hosts Special events and giveaways. Customers who qualify for purchase will receive original merchandise featuring Cinnamoroll, My Melody and Kuromi, while supplies last.

The first 10,000 in-store customers who purchase Sanrio collection items totaling more than 15,000 yen and follow Zoff’s official Instagram account (@zoff_eyewear) will receive an original clear polyethylene bag with three characters. In addition, the first 4,000 customers who purchase Sanrio glasses or sunglasses from Zoff’s official online store will receive an exclusive acrylic keychain.

Fans who follow the Zoff Instagram account and post photos of Zoff x Sanrio products or store displays with the campaign hashtag #eyegamugyutto on their Instagram pages before January 13th will have a chance to win an original collaboration T-shirt. Three lucky winners will be randomly selected and notified via DM by the Zoff official account. Prizes will be mailed out around early February.

On X, fans have a chance to win tickets to the Sanrio Puroland theme park and an exclusive collaboration tote bag. During the first round (December 10 to December 24), three winners will receive two day pass tickets to the Sanrio Puroland theme park. In the second round from January 24 to February 7, three winners will win original tote bags. Applicants must follow Zoff’s official X account and retweet Zoff’s targeted posts. Winners will be notified via Zoff’s official

Zoff Ikebukuro Sunshine City Store will host Eyegamuyuto Festival — On December 28, the three characters will participate in a special event including photo shoots, workshops and live performances.

My Melody will take over Zoff Sunshine City as the one-day store manager. The character will be available for a meet and greet from 10:00 to 10:30. The first 600 customers who purchase Zoff x Sanrio products at Zoff Ikebukuro Sunshine City Store on the festival day will receive a special character greeting card. The first 900 people to show their work Zoff official LINE Digital membership cards on the day of the festival will also receive character stickers.

From 11:00 to 12:00, Cinnamoroll will host eyewear-making workshops and educational performances. Guests can learn about the science behind eyes and optometry in a fun way. There are 80 seats in Sunshine City Fountain Square, first come first served. The show will start at 11:30.

From 12:00 to 13:30, Cinnamoroll, My Melody and Kuromi will take to the main stage for Mugyutto Live performances. A total of 100 pre-draw winners will be invited to the priority viewing area. Guests who don’t win can still watch the live show in the atrium or free viewing areas on each floor. The show will start at 13:00. Customers who purchase qualifying Zoff x Sanrio products can enter Priority draw By entering your purchase receipt PIN or order ID number on the page Application website. The app will also let customers enter a draw to take personal character photos with Cinnamoroll, My Melody and Kuromi. Only 25 people are selected for each photo session.

13:30-15:30 Japanese idol groups Takamine Nadeshiko will be performed at Fountain Square. As with the character stage show, 100 pre-draw winners will be invited to the priority viewing area. Fans can follow Zoff’s official X account and fill out the application form to participate in the lottery. The performance will start at 14:30. Two lucky winners can also win a Takamine no Nadeshiko autograph by following the X account and retweeting the targeted post using the hashtag #EYEgamugyutto.

Fans can dance with Kuromi on the Fountain Square stage from 16:00 to 17:30. Guests may enter on a first-come, first-served basis.

For more information on Zoff’s Sanrio range, visit their website.

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